Building brands and movements for impact.

Hello, I’m Kate.

Creator of The Good Kind; a marketing and communications consultancy helping purposeful brands and inspiring nonprofits achieve growth and impact through creative strategies. 

Whether focused on social impact or environment, B2B or B2C, I love supporting the complex work of nonprofits, and the multilayered offerings of purposeful brands, through stories and activities that inspire and engage across every touchpoint.

My experience has taught me that creativity - in the form of culture, storytelling and meaningful collaboration - is a powerful tool for driving awareness, human connection and action. So, if you’re a business or organisation looking to grow, with a mission to create positive impact for people and planet, let’s talk!

kate@goodkindconsulting.co.uk

LinkedIn

Kind Words

  • "Kate brought a much-needed dose of strategic thinking to our Halftime Campaign for the Global Goals, helping us to refine our pitch and secure new partners. Her combination of rigour, creativity and fun was a perfect fit for our organisation and I look forward to working with her again soon."

    Hannah Cameron, Creative Director, Project Everyone

  • "When the Natural History Unit wanted to launch an initiative that brought together sustainably-minded brands and world class storytellers, we were lucky to find Kate to help shape our thinking. Kate’s unique combination of marketing, impact and brand knowledge were integral to our strategy, and her work ethic and collaborative nature made a big challenge much more manageable. It was a joy to utilise Kate’s deep insights and strong work ethic, and I would work with her again in a heartbeat."

    Lee Bacon, Head of Digital, BBC Natural History Unit

  • "Whenever I handed a project to Kate, I knew she'd make it a success. Her drive, diligence, and can-do attitude meant she took on complex marketing priorities with ease - from expansion into new markets to a global documentary series - and she'd always encourage me to enable her to have the team and the resources to deliver on her brilliant ideas."

    Simon Moss, Co-Founder & COO, Global Citizen

  • "Kate brought structured vision to Creatives for Climate to both create a roadmap to support us to accelerate, and lead on difficult decisions to meet the realities of where we were at. Any institution would be lucky to have some of the magic of Kate join to transform it, and we would hire her back in a heartbeat."

    Lucy Von Sturmer, Founder, Creatives for Climate

Services

Strategy

  • Growth

  • Global platforms & campaigns

  • Partnerships  

Storytelling

  • Multi-channel communications  

  • Copywriting & branded content

Connection 

  • Integrated marketing

  • Culture, music & broadcast

Collaboration 

  • Resourcing & leadership

  • Stakeholder engagement & cross-functional working