About Me

I am a strategic marketing and communications professional with extensive global experience across the FMCG, nonprofit, media, and cultural sectors. As a dedicated mother, Londoner, and passionate advocate for nature and sustainable development, I aim to make a meaningful impact in everything I do.

Over the past 15 years, I have held diverse in-house, agency, and consulting roles, collaborating with startups, scaleups, and prominent brands including Diageo, Pernod Ricard, Brewgooder, Red Bull, Boiler Room, Global Citizen, National Geographic, Economist Impact, Creatives for Climate, the BBC Natural History Unit, Project Everyone and M&C Saatchi Sport and Entertainment.

I excel at crafting and leading intricate global platforms, teams, integrated campaigns, and partnerships, effectively engaging with multiple stakeholders—from the realms of entertainment and culture to policy and corporate sectors. I thrive on understanding organizations and their audiences, and developing tailored creative strategies that drive awareness, foster community, facilitate growth, and generate positive impact across Europe, Africa, and the Americas.

Having spent nearly a decade at award-winning integrated agencies like M&C Saatchi Sport and Entertainment, I took on a pivotal role at Global Citizen - a nonprofit advocacy platform dedicated to the UN's Sustainable Development Goals - where I served as the Director of International Marketing for 4.5 years. In this leadership position, I was instrumental in defining our brand, spearheading global expansion, amplifying major broadcasts and events, and developing data-driven, mission-led strategies that led to the acquisition and retention of over 2 million active members. These efforts contributed to a collective fundraising achievement of more than $64 billion from governments, corporations, and philanthropic organizations aimed at eradicating extreme poverty.

In January 2022, I had the honor of joining the board of Brewgooder, a rapidly growing B-Corp in the brewing industry, where I provide guidance as the company navigates growth and impact in the profit-for-purpose realm. Additionally, I am excited to collaborate with the Creatives for Climate team, a global nonprofit and community platform dedicated to empowering the advertising and communications industries to harness their creativity for positive change. In this capacity, I serve as a strategic advisor, offering insights on growth, brand, marketing, communication, and partnerships.