Together At Home, with Lady Gaga and The WHO
THAT lockdown concert
Remember lockdown 1.0 when Chris Martin inspired a chain reaction of celebrities and artists sharing their skills with the world from their homes? Global Citizen played a significant role in powering this cultural phenomenon and with help from Lady Gaga and the World Health Organisation, created the historic One World Together at Home campaign. In just three weeks the biggest ever virtual charity concert was born; dubbed the ‘Living Room Live Aid’ of our time. It featured hundreds of artists - from Lizzo to Christine and The Queens and The Rolling Stones - corporate partners, and hundreds of thousands of citizens tuning in and campaigning for vital support for frontline workers. This giant cross-functional effort was amplified by a complex global marketing and tune-in campaign, and iconic visual identity created by my team in record time.
Together At Home was watched by more than 270m people worldwide
$127m was raised in response to the COVID-19 crisis; going towards vaccine development, crisis response solutions, PPE and more
Partners included Live Nation, BBC, Apple Music, YouTube, Spotify