Brewgooder: Brewing for a Better World
Scottish beer brand Brewgooder are the fastest growing beer brand in the UK (Nielson). Sold in Co-op, Asda, Morrisons, Waitrose and much-loved pubs, hotels and music venues across the UK - they’re just getting started.
Since 2016, the ‘Best for the World’ B Corp - sitting alongside the top 5% of ethical brands globally - has impacted over 170,000 lives in 15 countries through providing access to 200m litres of clean water through the sale of their products, alongside other community initiatives in the UK such as providing affordable meals for over 10,000 families.
It’s been an honour getting to know the team since January 2022 as a Non Executive Director of the board and Trustee of the fledgling Brewgooder Foundation. I’ve supported in both consulting and advisory roles, working with the founders to:
Support on the development of the brand purpose, vision, mission, values, tone of voice and exploratory work on audience personas and positioning
Build a prototype brand playbook which will be used to brief agencies and creative partners
Build an impact framework which allows the Brewgooder Foundation to credibly support a range of issues they and their drinkers are passionate about
Connect the founders to strategic partners and supporters
Advise on marketing, partnerships and resourcing
I believe deeply in the role - and responsibility - that business has to change our world, which is why I am so passionate about the pioneering work of Brewgooder; who are creating a profit-for-purpose blueprint that will impact all of our futures.
Much more to come!